As the need for environmentally friendly products increases, many businesses both small and large are finding ways of creating more green for themselves while creating green products. Here’s a snippet from a news report at a recent earth day event:

Now, for a month or so prior to Earth Day, media outlets such as The Times are inundated with press releases about products that are supposed to be good for the environment. The maker of Segway scooters is touting its “alternative green transportation.” Hush Puppies is hawking its Harmony collection of shoes made with sustainable materials.

Some companies are taking it a step further. Wal-Mart, the world’s largest retailer, has proclaimed April as “Earth Month” and launched a campaign to promote more than 50 eco-friendly products. A flyer that ran in local newspapers recently featured T-shirts made from recycled Coke bottles, organic foods, energy-saving home accessories and natural cleaning products.

Green products are taking off and you should consider this when adopting a new business model.